In November 2009 readers of Norway's leading agricultural magazine Bedre Gardsdrift voted the T202 Direct tractor of the year. T202 Direct got remarkably more votes than the next competitors. The candidates for the competition were the same as in the international Tractor of the Year competition. Over 600 farmers gave their vote and 168 of them voted for Valtra.
In January 2010 Valtra won the prestigious Agro+Mashexpo award in Budapest, Hungary. The jury focused on the innovativeness of the products when considering the winners and they praised the individual technical solutions, design and the future potential of the Valtra T202 Direct.
In February 2010, the Valtra T202 Direct was awarded Gold Medal at the Polagra Premiery exhibition in Poznan, Poland.